Modesty as described in chapter 9 (pg 284) as "personal humility about ones accomplishments and a profound commitment to the good of the company." the doctor couple that started the pediatric practice I work for are incredibly modest. Both of these doctors are extraordinary doctors, they led an interesting life and still sit on many medical boards. They are both incredibly knowledgeable about a wide variety of things health related and not. Surprisingly enough, despite both of them being these remarkable people, they have not let any of it go to their heads. They won several awards recently for being the best in the bay area and they just smiled, and filed it away somewhere. They are a walking definition of modesty and their good character is what the rest of us can only strive to exemplify.