communication imperative

Communication imperative as discussed in the online lecture is when people take the technologies available nowadays and use them to suit their own purposes; whether or not that was what they were designed for. I myself have used technology to suit my own needs take this class for example... We are using a website intended for sharing of personal ideas and we have turned it into a virtual classroom. That is not the exact intent that this website was intended for but we were given a model and adapted it to meet our needs. Communication imperative at its best.